warning, safety is dangerous! – queen bee – full rebrand

warning!

safety is dangerous!

don’t play it safe.

this week i am reading two books, one called transcending fear, and the other hook point, and in one of them it talks about living a risk free life.

i don’t think that personality trait just quite fits my life so far, and i hope not in the future.

so, just recently i came across a brand called ‘goorin’.

a hat brand.

a very cool hat brand.

and they have inspired me.

watch their video to see if they excite you too, great soundtrack btw.

cool huh?

what they’ve done is take their heritage, and innovate their product range, keeping current, and ahead of the curve with their innovation, and great storytelling.

so how has this inspired me?

it started me thinking about bigmoose.

we need to do a goorin.

so yesterday we had a meeting, and discussed how.

how do we disrupt the operandus mundi?

‘way of working’ for you non-latin readers.

we concluded bigmoose needs to stand out more, and we need to grab more attention, more wow.

keep the work on point, delivering phenomenal service to those in need of mental health support, almost 7000 to date.

keep saving lives, 148th this week.

not changing the heart of the charity.

but shifting gear on how we stand out, and drive people to help support us.

i am so flipping excited.

what are we gonna do, i hear you literally scream at your screen?

i’ll tell you what we’re gonna do!

we’re going to have a rebrand.

shuffle the cards.

disrupt our sandbox we’re playing in.

change the m.o.

are you coming with us?

let me know you’re in.

that you’re with us on the journey.

this is going to be fun, and is going to be a tipping point.

2026 is going to be our year.

the year we change gear.

let’s gooooooooooo!

(the coffee is good this morning)

have a great week, and don’t play it safe, we’ve got one go at this gig, and as edith piaf sang ’non, je ne regrette rien’.

ciel bleu,

jeff

c